Tip Sheet: Employees: The Best Tool in Your Comms Arsenal


In a world where peer recommendations are a highly effective and influential form of marketing, businesses are feeling the pressure to keep pace—and taking some drastic measures to do it. According to an Aug. 19 New York Times article, businesses are increasingly hiring external partners and freelancers to post positive online reviews as if they were coming from real customers. Otherwise-honest companies “cheat” the review system to avoid losing the online race for positive mentions. While ethics are not in their favor, the data certainly supports them: 87% of consumers trust a friend’s recommendation over a critic’s review (Marketing Sherpa).

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.