The Do’s and Don’ts of Communicating PR Outcomes


So you think you have this PR measurement thing down. You’ve listened in on a couple of webinars, attended the PR News Measurement Conference and have a copy of the Barcelona Principles taped to your bedroom ceiling. OK, maybe not, but you get the idea. You’ve even begun to tie your output metrics to outcome metrics: morphing your “number of blog mentions for your sales team” into “number of requests for sales information.” In doing so, you’ve not only moved your PR function closer to the boardroom, you’ve enhanced your own reputation as a metrics hotshot.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.