2011 Platinum PR Awards: Large PR Firm of the Year


(Annual Income of $60 Million or More)

Winner: APCO Worldwide

If a company, large or small, manages to increase global revenue by 13%, and U.S. revenue by 25%, it is safe to call that a very good year. If it’s also able to expand its business by opening a new location in San Francisco and acquiring new assets in London and Dubai, then it can be upgraded to a great year. Not only was APCO Worldwide able to achieve these aforementioned successes, but it also managed to execute several significant campaigns for its global clients, including the merger of United Airlines and Continental Airlines and the Clinton Global Initiative’s annual meeting in New York. APCO Worldwide also furthered its position as a leader in the market by introducing two new innovative measurement platforms: the Return on Reputation Indicator, a reputation management tool that provides concrete suggestions on how a company or industry can enhance its reputation; and Social EQ, a model developed in partnership with The Huffington Post that assesses the effectiveness of a company’s social media efforts. —SP

Fast Fact: APCO Worldwide's work for the Clinton Global Initiative's annual meeting increased online and print coverage of the event by 80%.


Honorable Mentions:

GolinHarris: This year GolinHarris made headlines when it said goodbye to all of its VPs, SVPs, EVPs, account executives and account supervisors. Actually, the PR agency dropped the job titles, not the people associated with them.

Ketchum: While Ketchum achieved double-digit organic growth boosted by 320 new business wins at a 65% win rate, it also introduced new and innovative resources, including the relaunch of Ketchum University—complete with 1,500 hours of available courses—and creative idea and solution cultivation services like Mindfire and Ide8.

Ogilvy Public Relations Worldwide: The agency retained 100% of its top 20 clients, grew its multi-office client base by more than 15%, increased employee and client engagement efforts with a day-long "Powerful Storytelling" event and launched the world’s first bespoke Islamic branding practice with Ogilvy Noor.

Waggener Edstrom Worldwide: Waggener Edstrom demonstrated an impressive client retention rate that allowed the agency to maintain 98% of its client revenue base from 2009. At the same time, WE won 57% of its prospects pitched—a success rate that brought in 70 new clients.

Weber Shandwick: Weber Shandwick achieved nearly 10% growth in new and expanding current business revenue. The firm further solidified its digital communications capabilities by launching Inline Communications, a marketing platform that integrates digital and traditional media activity for clients, and FireBell, a crisis communications simulator that prepares clients to be ready for crises.


Back to the 2011 Platinum PR Awards




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.