2011 Platinum PR Awards: Speech

Winner: Early Learning Division Ontario Ministry of Education – ‘I wish I was a messenger’

Leading up to the launch of a new program in all Ontario schools—full-day kindergarten for 4- and 5-year-olds—the Ontario Ministry of Education decided to go face-to-face with their message. This was in the form of speeches, 80 of them delivered to opinion leaders in education. One such speech, “I wish I was a messenger,” was based on a Pearl Jam song, and delivered by the ministry’s assistant deputy minister of education, Jim Grieve, to an audience of 250 school board trustees. Here’s part of Grieve’s speech: “There’s a song rolling around in my head. Not a whole song, really. Just one line. Repeating over and over again, like it’s on a loop…Well, turns out this line is actually rather apt for my time with you today. It’s from the Pearl Jam song “Wishlist,” and it goes like this: “I wish I were a messenger and all the news was good…Clearly, I too am the messenger…and I’m here to tell you, all the news is good.“

The result of the speech? Beforehand, support for the change was 70% negative. After the speech, the number switched over to the decidedly positive side. —SVC

Honorable Mention:

Sprint Nextel – M2M Connected Transportation Initiative: CEO Dan Hesse’s keynote promoting Sprint Nextel’s machine-to-machine leadership resulted in more than 1,000 media postings.

Back to the 2011 Platinum PR Awards

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.