2011 Platinum PR Awards: Speech


Winner: Early Learning Division Ontario Ministry of Education – ‘I wish I was a messenger’

Leading up to the launch of a new program in all Ontario schools—full-day kindergarten for 4- and 5-year-olds—the Ontario Ministry of Education decided to go face-to-face with their message. This was in the form of speeches, 80 of them delivered to opinion leaders in education. One such speech, “I wish I was a messenger,” was based on a Pearl Jam song, and delivered by the ministry’s assistant deputy minister of education, Jim Grieve, to an audience of 250 school board trustees. Here’s part of Grieve’s speech: “There’s a song rolling around in my head. Not a whole song, really. Just one line. Repeating over and over again, like it’s on a loop…Well, turns out this line is actually rather apt for my time with you today. It’s from the Pearl Jam song “Wishlist,” and it goes like this: “I wish I were a messenger and all the news was good…Clearly, I too am the messenger…and I’m here to tell you, all the news is good.“

The result of the speech? Beforehand, support for the change was 70% negative. After the speech, the number switched over to the decidedly positive side. —SVC


Honorable Mention:

Sprint Nextel – M2M Connected Transportation Initiative: CEO Dan Hesse’s keynote promoting Sprint Nextel’s machine-to-machine leadership resulted in more than 1,000 media postings.


Back to the 2011 Platinum PR Awards



Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.