(Annual Income of $10 Million to $60 Million)
Winner: MWW Group
On its way to a successful year that included over 75 new client wins, MWW Group furthered its commitment to innovation in 2010 through the creation of Dialogue Digital, a consolidation of the firm’s digital media practice and in-house branding agency, led by EVP Jared Hendler. MWW achieved great success when it captured the largest share of voice for Sara Lee’s Jimmy Dean brand at BlogHer, the leading gathering of female bloggers. Furthermore, MWW was one of the first public relations agencies to release a corporate citizenship report and the second in history to obtain an ISO certification as a “Green Company.” The firm regularly seeks to enhance its clients' corporate reputations by uniting brand identity with relevant and current social issues. —SP
Fast Fact: MWW Group re-established itself as one of the five largest independent public relations agencies when its management led a buy-out from Interpublic Group of Companies.
Carmichael Lynch Spong: In 2010 the agency secured 11 new client wins and added more than $3.5 million in increased revenue. Furthermore, 12% of its clients have been with the agency for over 11 years.
Cone: Cone was successful in many cause branding campaigns for clients, including using celebrity spokespeople and experiential marketing to generate buzz for Purina ONE beyOnd’s “$1 million in one day” giveaway. New client wins included Walgreens, Hilton Worldwide and Motorola.
Coyne Public Relations: Tasked with creating growth in revenue, profits and size of staff, Coyne management developed a new financial infrastructure that increased revenue to $16 million, a 35% increase over 2009, with profit margins rising from 4% to 16%. The agency also welcomed new additions to their staff at the senior level.
Euro RSCG Worldwide PR: Euro RSCG created 293 original stories for Sears’ “Cash for Appliances” that generated more than 500 million media impressions. Among its new client wins included musician Wyclef Jean's high-profile Yele Haiti Foundation.
Zeno Group: Bolstered by new client acquisitions, Zeno Group achieved $4 million in increased revenue and a 24% growth in revenue in 2010 versus 2009 and, as a result, made 13 new senior hires and opened a new office in Toronto. The firm also unveiled a new client offering called "The Real Moms of Zeno," a nationwide group of 70 moms to whom Zeno's clients can test ideas and products.