2011 Platinum PR Awards – Hall of Fame: GE


Ecomagination

GE launched ecomagination in 2005 to meet customers’ demand for energy efficient products, but the ultimate goal from the beginning was to drive growth and reward investors. It just so happens that along the way GE has enhanced its reputation as a company focused on sustainability. In 2006, the company invested more than $900 million in cleaner technology research and development and created 45 ecomagination-certified products (resulting in $12 billion in revenues for 2006). In 2008, GE was planning its three-year ecomagination anniversary event in Beijing when, on May 12, 2008, a major earthquake devastated the Sichuan province of China. The company quickly switched gears and focused its anniversary event on China’s earthquake-related water crisis. And last year GE took ecomagination to new frontiers—and new levels of media awareness—by launching the ecomagination Challenge, a Web-based platform to crowdsource ideas for a smarter electric grid. In 10 weeks, GE received nearly 4,000 ideas and created a community of 74,000 people across 150 countries. —SG


Back to the 2011 Platinum PR Awards




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.