2011 Platinum PR Awards – Hall of Fame: Deloitte


Greening the Dot

To steer its offices nationwide in the right environmental direction, Deloitte embarked on an ambitious enterprise in 2008 that challenged employees to reduce the company’s footprint. The professional services company’s “Greening the Dot” program was unique in that it cut across departmental silos, forging a benchmark of solidarity for both Deloitte and green initiatives on the whole. The initiative was epic: It encompassed the appointment of green champions to lead green teams in nearly 90 offices; the dissemination to employees of a “greening toolkit” containing more than 35 office greening projects to help reduce energy, paper and product consumption; and a Green Dot Scorecard online measurement device tracking the program’s progress. In 2010 Deloitte decided to make a leap to the next generation of green advocates—via employees’ children and their friends. On Earth Day of that year the company held a teleconference featuring Deloitte employees’ kids ranging from New York City and Europe to India. —SG


Back to the 2011 Platinum PR Awards




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.