2011 Platinum PR Awards – Hall of Fame: Deloitte


Greening the Dot

To steer its offices nationwide in the right environmental direction, Deloitte embarked on an ambitious enterprise in 2008 that challenged employees to reduce the company’s footprint. The professional services company’s “Greening the Dot” program was unique in that it cut across departmental silos, forging a benchmark of solidarity for both Deloitte and green initiatives on the whole. The initiative was epic: It encompassed the appointment of green champions to lead green teams in nearly 90 offices; the dissemination to employees of a “greening toolkit” containing more than 35 office greening projects to help reduce energy, paper and product consumption; and a Green Dot Scorecard online measurement device tracking the program’s progress. In 2010 Deloitte decided to make a leap to the next generation of green advocates—via employees’ children and their friends. On Earth Day of that year the company held a teleconference featuring Deloitte employees’ kids ranging from New York City and Europe to India. —SG


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