2011 Platinum PR Awards – Hall of Fame: American Airlines & Weber Shandwick


Fuel Smart

Since 2005, Weber Shandwick has been a conceptual, internal relations and media relations force with partner American Airlines’ for the company’s Fuel Smart program, an employee-led effort to identify, evaluate and implement ideas that are safely reducing the airline’s fuel consumption. In 2010 the program reached the milestone of more than 500 million gallons of fuel saved by employees. Among the fuel-saving ideas have been single-engine taxiing, the removal of unnecessary items from cabins to reduce aircraft weight and the reduction of unnecessary potable water. And at the heart of these and other reputation-enhancing, team-building and—not least—energy-saving ideas have been American’s employees themselves. In recent years Weber Shandwick has helped American keep Fuel Smart front and center in its internal communications, reminding employees that they have the power to play a key role in energy conservation. —SG


Back to the 2011 Platinum PR Awards


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.