Winner: General Motors – Introducing the New GM
To build investor excitement for the company and its cars, GM planned and executed a multi-city road show and online video road show for potential investors. After pre-releasing Q3 financial results before the road show, the new management team met with 85 investment firms over two weeks–thus enabling management to speak about the company’s success in coming back from the brink and returning to profitability. Further investor interest was generated in the online road show presentations as they received 1,248 hits from institutional investors and 15,063 from retail investors. The resulting investor confidence in the company helped GM launch a landmark IPO of $23.1 billion in 2010. —SP
Fast Fact: GM also developed a new investor section for its redesigned Web site, GM.com, to further build investor confidence in the company. On November 18, 2010, the first day of trading, the section received approximately 28,000 hits—21 times the daily average.
Lambert, Edwards & Associates – A Healthy SNAK of Increased Sales, Distribution and Stock Price: LE&A’s experiential outreach program that included product sampling at investor conferences led to an 82% jump in Inventure Food’s stock price by the end of 2010.
OfficeMax Inc. and FD – Maximizing Communications of 5-Year Growth Plan at OfficeMax: Financial Dynamics’ March 2010 investment community event kicked off Office Max’s 5-year growth plan. In the 12 months after the launch event, OfficeMax's stock rose a total of 33%.
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