2011 Platinum PR Awards: External Publication

Winner: The Boeing Company and Methodologie Inc. – AERO Magazine

Launched in 1998, AERO magazine targets a specialized audience: employees of Boeing Aircraft. One AERO writer works with subject matter experts to craft articles addressing maintenance, engineering flight and safety. The technical information contained in each article is written in an easy to follow, cohesive tone. The quarterly publication is available to employees in print and online formats. Photos and illustrations complement each article of the 32-page pub, resulting in a clean, attractive layout for both the print and online versions. The latest reader survey shows that 92% of respondents found the content to be valuable and timely. But the online version of AERO generates an average of 25,000-30,000 visits per month—taking the content far beyond the confines of Boeing employees. The content has led to new business, including airlines’ adoption of new Boeing technologies, and the use of AERO information to train pilots on new fuel conservation procedures. —RD

Honorable Mentions:

Consumer Electronics Association – CEA’s Innovation Movement Video Brochure for Capitol Hill: CEA’s brochure is designed to educate policy makers about free trade, skilled immigration reform and federal deficit reduction.

Makovsky + Company – Commemorating 30 Years of Specialized Thinking: Capturing the evolution of PR, this pub also forecasts the “Next Thirty Years,” explaining why the industry is on the threshold of a golden age.

NYU Langone Medical Center – Innovation – 2010 Research Report: The report shines a spotlight on researchers, describing their approach and commitment to transforming their study findings into new therapies, diagnostics and devices.

Office Depot Foundation and SCORE – Business Planning Tools for Nonprofit Organizations, Second Edition: This guide for nonprofits provides useful information on nonprofit strategic plans, business places, funding sources and tools and resources.

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