2011 Platinum PR Awards: External Publication

Winner: The Boeing Company and Methodologie Inc. – AERO Magazine

Launched in 1998, AERO magazine targets a specialized audience: employees of Boeing Aircraft. One AERO writer works with subject matter experts to craft articles addressing maintenance, engineering flight and safety. The technical information contained in each article is written in an easy to follow, cohesive tone. The quarterly publication is available to employees in print and online formats. Photos and illustrations complement each article of the 32-page pub, resulting in a clean, attractive layout for both the print and online versions. The latest reader survey shows that 92% of respondents found the content to be valuable and timely. But the online version of AERO generates an average of 25,000-30,000 visits per month—taking the content far beyond the confines of Boeing employees. The content has led to new business, including airlines’ adoption of new Boeing technologies, and the use of AERO information to train pilots on new fuel conservation procedures. —RD

Honorable Mentions:

Consumer Electronics Association – CEA’s Innovation Movement Video Brochure for Capitol Hill: CEA’s brochure is designed to educate policy makers about free trade, skilled immigration reform and federal deficit reduction.

Makovsky + Company – Commemorating 30 Years of Specialized Thinking: Capturing the evolution of PR, this pub also forecasts the “Next Thirty Years,” explaining why the industry is on the threshold of a golden age.

NYU Langone Medical Center – Innovation – 2010 Research Report: The report shines a spotlight on researchers, describing their approach and commitment to transforming their study findings into new therapies, diagnostics and devices.

Office Depot Foundation and SCORE – Business Planning Tools for Nonprofit Organizations, Second Edition: This guide for nonprofits provides useful information on nonprofit strategic plans, business places, funding sources and tools and resources.

Back to the 2011 Platinum PR Awards

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.