2011 Platinum PR Awards: Blog


Winner: Centers for Disease Control and Prevention – Preparedness 101: Zombie Apocalypse

Are you prepared for a Zombie Apocalypse? It’s the question the CDC posed to shake up its standard personal safety message. In an effort to reach a wide audience —including a young demographic—the organization used social media to spread the wordabout Zombie Apocalypsepreparation. On May 16, 2010, the CDC posted a blog containing valuable information on how to prepare an emergency kit, create an emergency plan and where to find shelter whether seeking safety from a tornado, a flood or, perhaps—zombies.

The blog was then posted on the CDC’s Twitter feed and Facebook page and quickly went viral: 30,000 visitors came to the blog—crashing the site. Plus, the keywords “CDC” and “Zombie Apocalypse” were top trends on Twitter. —RD


Honorable Mentions:

Boeing Commercial Airplanes – “Randy’s Journal”:
Covering major company updates, news and reflections on the industry, this blog has generated 6 million page views to date.

Euro RSCG Worldwide – Four Part Brain Series: Euro RSCG Worldwide CEO Marian Salzman shared her personal experience with a brain tumor in a well-received series for The Huffington Post.

Kaiser Permanente – “Dispatches from Haiti“: KP doctors blogged about their the relief efforts following the devastating earthquake in 2010.

Shift Communications – PR Squared: Todd Defren on PR, Social Media and Life: Since 2004, Defren’s blog has given its readers deep insight into PR and social media, attracting more than 7,400 registered readers to date.


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