For anyone out there who still thinks “mommy blogging” is all about caring and sharing—I’m a mom, you’re a mom, let’s help each other—it’s time to wake up and smell the freshly minted greenbacks. Yes, diapers, dads, poop and puke are still covered daily in what was once called the “momosphere.” Yet the focus of blogging moms has evolved in recent years to the point that, for many, blogging is no longer a form of expression or community but instead a means to a monetary end. One of the most discussed topics at mom-focused blogger conferences these days is monetization—specifically, how moms can turn their blogs into bucks. Some of those conversations center on requiring brands to pay bloggers for posting reviews—not something that I support.
Tip Sheet: Handling the Changing Space of Mom Blogging
You might also be interested in:
- Most Effective Online Newsrooms ‘Hybrids’ That Serve the Media and Consumers Alike
- 4 Steps to a Winning Social Media Narrative
- 6 Ways to Integrate Employees Into Your Organizational Messaging
- 5 Questions to Ask Before Measuring Your Content Marketing Campaigns
- How Four Big Brands Crafted Multi-Platform Content Catering to Their Demographic Targets