Media Watch: Financial Coverage of Top Companies Takes August Dive

The latest PRIME Research news coverage tracking of top U.S. companies related to financial performance reflects—no surprise—the dour tone of America’s current economic landscape. “Not one of the six reputation attributes for financial performance falls into the overall positive range,” says Mark Weiner, PRIME’s CEO of North America. CSR is traditionally the lowest performing discipline tracked in the ongoing 10-year study, notes Weiner.

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