As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

The list of challenges facing the global auto industry never seems to end, from debt burdens to quality problems, and environmental regulations to natural disasters. Now, Forbes reporter Panos Mourdoukoutas sees trouble ahead for two of the industry’s best-selling models—the Toyota Camry and the Honda Civic. He suggests that the automakers’ corporate and product brand issues “make it difficult for the two companies to generate the necessary word-of-mouth and buzz to keep the two models on the best-selling list of consumers.” It’s clear that both companies have made aggressive pushes via social media channels to introduce their 2012 models. However, the success of Toyota’s and Honda’s 2012 campaigns will depend on how well they meet the expectations of Social Informants, a group of Internet users who influence a company’s online target audiences.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.