PR News Announces Digital PR Awards Finalists


Even grizzled public relations veterans must now agree: Digital PR is an integral—and required—component of communications initiatives, as audiences engage with multiple digital platforms, be it Facebook, Twitter, Web sites, YouTube and more. The following 2011 Digital PR Awards finalists have produced state-of-the-art communications initiatives, and PR News is proud to honor the organizations and people behind them. Their efforts will be profiled in our annual Digital PR Awards special issue, and all finalists will be celebrated at our Digital PR Awards luncheon at New York’s Grand Hyatt on Oct. 4, 2011. For sponsorship opportunities, please contact Diane Schwartz at dschwartz@accessintel.com.

Blog (Organization)

• Baylor Health Care System
• Euro RSCG Worldwide PR
• Shift Communications
• USANA Health Sciences

Blog (People)

• Todd Defren - PR-Squared, Shift Communications
• Jim Joseph - Lippe Taylor & ShopPR
• Marian Salzman - Euro RSCG Worldwide PR

Cause Marketing/CSR

• AT&T
• Cohn & Wolfe New York
• Edelman & Best Buy

Contest/Game

• MWW Group
• Siemens Industry Inc.
• Weber Shandwick New York

Crisis Management

• American Airlines and Weber Shandwick
• NEI and Burson-Marsteller

Digital Marketing Campaign – $100K and Under

• Conover Tuttle Pace
• Inner Circle Labs
• Orange County Transportation Authority
• Siemens Industry Inc.

Digital Marketing Campaign - $100K – $200K

• Consumer Electronics Association
• General Mills Inc.
• MWW Group • Ogilvy & Mather

Digital Marketing Campaign - $500K+

• GolinHarris - Magnum Ice Cream U.S. Launch
• GolinHarris and MetroPCS - Snoop Dogggg Launches the MetroPCS 4G LTE Samsung Galaxy Indulge
• MWW Group • Pappas Group
• U.S. Army with Weber Shandwick

Digital PR Campaign - $100K and Under

• The Axis Agency
• Dixon Schwabl and The Heritage Classic Foundation
• Jones Lang Lasalle Inc.
• Visit Newport Beach Inc.

Email Newsletter/s

• The American Institute of Certified Public Accountants - CPA Letter Daily
• The American Institute of Certified Public Accountants - Feed the Pig Weekly Savings Tip
• Cold Spring Harbor Laboratory

Employee Communications Online

• The American Institute of CPAs
• AT&T

Facebook Communications

• American Airlines and Weber Shandwick
• American Heart Association
• RF Binder Partners Inc.
• Weber Shandwick & MilkPEP

Influencer Communications

• Cohn & Wolfe New York
• Euro RSCG Worldwide PR
• Mom Central Consulting
• Ogilvy Public Relations Worldwide

Intranet

• AT&T
• CareFirst BlueCross BlueShield

Listening Campaign

• Dell Inc.
• NEI and Burson-Marsteller
• Porter Novelli

Media Relations Campaign

• Hilton Hotels & Resorts
• MWW Group
• Weber Shandwick Cologne

Microsite/Custom Site

• ASCD
• Idaho National Laboratory
• Raytheon Company

Mobile App

• GCI Health/Johnson & Johnson
• Jones Lang Lasalle Inc.
• Peppercom
• Waggener Edstrom Worldwide Inc.

Most Engaged Brand

• MWW Group
• Weber Shandwick

New Digital Service/Product

• GolinHarris
• Ventana Public Relations
• VOX Global

New Site

• Adfero Group
• American Automobile Association (AAA)
• Baylor Health Care System
• Impress Labs

Online Community

• Edelman
• Fahlgren Mortine
• Ogilvy & Mather

Online Newsroom

• Baylor Health Care System
• Cisco Systems Inc.
• Fahlgren Mortine with Crown Equipment
• Ogilvy Public Relations Worldwide

PR Firm of the Year: Digital

•Edelman
• MWW Group
• Ogilvy Public Relations Worldwide
• Ventana Public Relations
• Waggener Edstrom Worldwide Inc.
• Weber Shandwick

Public Affairs Campaign

• Euro RSCG Worldwide PR
• NEI and Burson-Marsteller

Redesign/Relaunch of Site

• APCO Worldwide
• Cohn & Wolfe
• First Degree
• Idaho National Laboratory
• Turk Telekom

Social Networking Campaign

• The American Institute of Certified Public Accountants
• Discovery Communications
• MWW Group
• Ogilvy & Mather

Twitter Communications

• American Airlines and Weber Shandwick
• Edelman • General Mills Inc.
• NEI and Burson-Marsteller
• PAN Communications

Use of Facebook

• Discovery Communications
• Fahlgren Mortine
• GCI Health/Johnson & Johnson
• Peppercom and Whirlpool
• USANA Health Sciences

Video

• Baylor Health Care System
• Kronos Incorporated
• Network Solutions, LLC
• Visit Newport Beach Inc.
• Weber Shandwick Detroit

WOW Campaign

• American Airlines and Weber Shandwick
• Mullen
• MWW Group
• RF Binder Partners Inc.

Digital PR Team of the Year/Agency - Winner

• MWW Group’s Dialogue Digital Team

Digital PR Team of the Year/Corporate - Winner

• Discovery Communications Social Media Team

Register now to attend PR News' annual Digital PR Awards luncheon at New York's Grand Hyatt on Oct. 4.




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