Few Companies Supremely Confident in Crisis Response


Crises Confidence Low: A survey of company executives conducted by Pillsbury Winthrop Shaw Pittman and Levick Strategic Communications finds that though 60% of respondents say their companies have a crisis plan in place, just 29% feel very confident their organization would respond effectively in a crisis, while 56% say they feel somewhat confident that they would respond effectively. Other findings include:

• 42% of execs say their company was the subject of a government investigation in the past three years; and 24% state that their company had faced a natural disaster and an equal number say their company had experienced a data loss or security breach.

• 79% say their companies made minor or major changes to their crisis protocol to make it more effective following a crisis. Among the changes were more training (21%) and conducting a crisis audit (18%).

Source: Pillsbury Winthrop Shaw Pittman/Levick Strategic Communications












































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