An unplanned business is not a business. The heart of my planning has been a commitment to systematic, ground-up business forecasting—year in and year out. This discipline has not only provided a roadmap for our agency’s growth, but has helped manage in the kind of uncertain economic times we are facing today. I am always surprised to discover how few public relations agencies take full advantage of the power of forecasting. Many, I suspect, consider it bureaucratic—appropriate perhaps for a big, multinational company but akin to cracking a chestnut with a steam hammer in the world of PR, where spontaneity and agility are seen to be reigning agency values.
Cut Through the Fog With Regular Forecasting
You might also be interested in:
- How LEGO's Global Innovation STEM Award Program Cut Through the Media Clutter
- 8 Video Scripting Tips for PR Pros
- Get Emotional and Watch Fans Share Your Content More Frequently
- How to Protect Your Brand From Digital Information Leaks
- Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App