Cut Through the Fog With Regular Forecasting 08/22/2011 By Ken Makovsky Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself. PR News Exclusive ContentSubscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.