Career Wisdom for New Pros: Take the Business Road Less Traveled

As millions of college students prepare for their annual migration back to campuses, they will continue their education amid one of the most challenging job markets in decades. Many PR veterans can recall a time when a communications, journalism or liberal arts degree combined with internships at related businesses set a young candidate squarely on the path toward an entry-level career. The B2B PR journey was even less predictable, as communicators brought with them specializations in areas such as business, law, science, engineering, medicine, technology and more. Realizing that hindsight is 20/20, we queried seasoned B2B communicators: If you could teach a course for new professionals on preparing for a B2B communications career, what are the top three things you would cover based on your own experiences? RITA SIMONETTA Director, Corporate Marketing Communications, Sensus You can actually design a career path in the B2B world.

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