Mobile Phones Stay Connected to Social Networking Sites

PR Pros Should Brush Up on Mobile: Almost three-quarters (73%) of mobile phone users (both smartphones and other types) in the U.S. use their phones daily to visit social networking sites; sometimes more than once each day, says a March 2011 study by ABI Research. Other findings include:

• The phone is the preferred device by nearly half of those who access mobile social networks. 

• Other most popular phone-based activities are: checking e-mail (80%); checking weather and reading news (63% each); playing music or viewing stock quotes (53% each); checking sports scores (51%); and searching for information (48%).

Source: ABI Research