To find out what inspires retweets, enterprise social media platform provider GaggleAmp tracked 1.9 million tweets on July 12-13, then segmented out retweets and studied them. So what is the major retweet driver? Mentioning a person (using @ in front of a Twitter handle). The sections of the pie that have a person-mentioned element add up to 99.29%.
To expand your network of followers, engage with key influencers and the media and monitor a potential crisis before it develops, register today for the PR News Twitter Conference on November 10 in Las Vegas.