Top Retweet Driver: Person-ality

by PR News | 08/01/2011

To find out what inspires retweets, enterprise social media platform provider GaggleAmp tracked 1.9 million tweets on July 12-13, then segmented out retweets and studied them. So what is the major retweet driver? Mentioning a person (using @ in front of a Twitter handle). The sections of the pie that have a person-mentioned element add up to 99.29%.

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