PR News Announces Platinum PR Awards Finalists

If there’s one thing that’s certain about the state of public relations, it’s that uncertainty still reigns. But while the past year was marked by a slow economic recovery, things are looking up in 2011, as agencies are finding new business and hitting revenue targets, and great work continues to be created and executed, as demonstrated by our 2011 Platinum PR Awards finalists. PR News is proud to honor this work and the people behind it. Their efforts will be profiled in our annual Platinum Issue, and all finalists will be celebrated at our Platinum PR Awards luncheon at New York’s Grand Hyatt on Sept. 14, 2011 (click here for more information about the luncheon event). For sponsorship opportunities, please contact Diane Schwartz at

Hall of Fame

• Aflac • American Airlines • Booz Allen Hamilton • Comcast • Cone Inc. & Jiffy Lube International • Deloitte • Edelman/Unilever & Dove • GE • Office Depot • Yum! Brands

Anniversary Campaign

• Aflac • Hampton Hotels and Cohn & Wolfe Austin • Euro RSCG Worldwide • Pierson Grant Public Relations • Porter Novelli • Turkcell Iletisim Hizmetleri A.S.

Annual Report

• Entergy Corporation • King County Library System • The Methodist Hospital • MWW Group • Norfolk Redevelopment & Housing Authority • PepsiCo


• Boeing Commercial Airplanes • Centers for Disease Control and Prevention • Euro RSCG Worldwide • Kaiser Permanente • Shift Communications

Branding Campaign

• • AirTran Airways with Cramer-Krasselt • Alpaytac Inc. • Coyne PR/ • Deloitte Touche Tohmatsu • Edelman/Pantone • GE • General Motors and Weber Shandwick • GolinHarris • JELL-O • King County Library System • MS&L

Cause Related Marketing

• Aflac • Booz Allen Hamilton • Disney Parks • Ogilvy Public Relations Worldwide and Kimberly-Clark’s Huggies • Macy’s Inc. • MWW Group & Samsung Mobile • NSF International

Community Relations

• Coca-Cola HBC Croatia • Cone Inc. & Jiffy Lube International • Cooney/Waters Group • Foundation for Eye Health Awareness and Weber Shandwick • Ogilvy Public Relations Worldwide and Kimberly-Clark’s Huggies • RF | Binder Partners, Inc.

Crisis Management

• Aflac with Kaplan Thaler Group, PainePR and Digitas • Allison & Partners • American Airlines and Weber Shandwick • CommunicationWorks • Deveney Communication • Howard Brown Health Center and PCI • NEI and Burson-Marsteller • U.S. Navy Bureau of Medicine and Surgery • Weber Shandwick New York

Employee Communications

• American Airlines and Weber Shandwick • Beehive PR • Central Arizona Project • Deloitte • Discovery Networks Latin America/US Hispanic • National Association of Insurance Commissioners • Northwestern Mutual • Turk Telekom

Event Marketing

• Bowling Properties Association of America • Cohn & Wolfe with Buick • Cone Inc. • Cramer-Krasselt • Ketchum Los Angeles • Ogilvy Public Relations Worldwide and Nestlé RAISINETS

External Publication

• The Boeing Company and Methodologie Inc. • Consumer Electronics Association • Makovsky + Company • NYU Langone Medical Center • Office Depot Foundation and SCORE

Financial/Investor Relations

• General Motors • Lambert, Edwards & Associates • OfficeMax, Inc. and FD

Global PR

• American Airlines and Weber Shandwick • Cohn & Wolfe • Euro RSCG Worldwide • Financial Times • GE • LinkedIn • Ogilvy PR Worldwide, Beijing • Waggener Edstrom • Weber Shandwick New York

Green PR

• Hormel Foods with Burson-Marsteller • The OutCast Agency • PainePR

Influencer Communications

• Conover Tuttle Pace • GM Western Region Communications and Weber Shandwick Los Angeles • Huntington Bank • Intel & Ogilvy PR Worldwide • Southwest Airlines Company • Tourism Australia • U.S. Army with Weber Shandwick • Weber Shandwick and MilkPEP

Internal Publication

• Diageo North America • iolo technologies • Multimedia over Coax Alliance

Marketing Communications

• Conover Tuttle Pace (CTP) • EA SPORTS & Fleishman-Hillard • Hawaii Visitors & Conventions Bureau • Northwestern Mutual • Ogilvy Public Relations Worldwide, Initiative Media and Bayer Health Care Pharmaceuticals

Media Event

• Cone Inc. - The American Cancer Society • Cone Inc. - Yoplait Original Yogurt • Disney Consumer Products • GolinHarris • U.S. Census Bureau

Media Relations

• General Motors and Weber Shandwick • IFC • Intercontinental Hotels Group • Navistar International Corporation • Ogilvy Public Relations Worldwide and The Government of Mexico

Multicultural Campaign

• Alpaytac Inc. • Burson-Marsteller/The Board of Elections in the City of New York • Euro RSCG Worldwide • Flowers Communications Group • Hill & Knowlton • Howard Brown Health Center and PCI • Weber Shandwick Chicago

Online Communictions

• Chrysler Group LLC • Denison University • NEI and Burson-Marsteller • O’Malley Hansen Communications • Siemens Industry, Inc. • U.S. Census Bureau

Online Press Room/Media Center

• Baylor Health Care System • Disney Consumer Products • Eucomed


• American Society for Microbiology • Carmichael Lynch Spong with • Chrysler Group LLC • Cone Inc.

PR On a Shoestring

• Centers for Disease Control and Prevention • Goodyear • Illinois Tollway • Ogilvy Public Relations Worldwide and MaggieMoo’s Ice Cream and Treatery • Sealed Air Corporation

Press Release

• Berman & Company • Insurance Brokers Association of Ontario • Mediabrands

Pro Bono

• Adfero Group • Bausch + Lomb with Lions Club International • Chamberlain Healthcare Public Relations • GLOBALHealthPR & Spectrum

Product Launch

• Cone Inc. • The Hershey Company • Inner Circle Labs • RED PR • Waggener Edstrom Worldwide


• Concepts, Inc. & The Campaign for Disability Employment • R/P Marketing Public Relations • U.S. Census Bureau

Public Affairs

• Burston Marsteller/The Board of Elections in the City of New York • McNeely Pigott & Fox Public Relations • NYU Langone Medical Center • Ogilvy Public Relations Worldwide, Taiwan • Smithsonian’s National Zoo, Smithsonian Conservation Biology Institute • Widmeyer Communications


• First Degree • Grow Marketing • Porter Novelli Public Services, Washington, D.C.

Research & Measurement

• Euro RSCG Worldwide • KD Paine & Partners • Ogilvy Public Relations Worldwide and Kimberly Clark’s Huggies

Satellite Media Tours

GE • InterContinental Hotels Group • Porter Novelli Public Services, Washington, D.C. • Weber Shandwick Chicago

Social Media Campaign

• Berman & Company • Centers for Disease Control and Prevention • Chamberlain Healthcare Public Relations for Boehringer Ingelheim Pharmaceuticals Inc. • M Booth • U.S. Army with Weber Shandwick • U.S. Census Bureau


• Ontario Ministry of Education • Sprint Nextel

Trade Show/Event PR

• Disney Consumer Products • GE • Kingdom Quality Communications • Padilla Speer Beardsley

Video Programs

• Chrysler Group LLC • Consumer Electronics Association • Disney Consumer Products • Gibraltar Associates • Hill & Knowlton with Astellas Pharma US, Inc. • Multimedia over Coax Alliance • Widmeyer Communications

Web Site Marketing

• Siemens Industry, Inc. • Zocalo Group

Word of Mouth/Viral

• Centers for Disease Control and Prevention • CooperKatz & Company, Inc. • The Hershey Company • Nikon

WOW Award

• Barb Clapp Advertising & Marketing LLC • Centers for Disease Control and Prevention • Cone Inc. • Deloitte - Greening the Next Generation • Deloitte - Planet Saver Programs • GE • Henson Consulting • KRAFT Macaroni & Cheese

Large PR Firm of the Year

• APCO Worldwide • GolinHarris • Ketchum • Ogilvy Public Relations Worldwide • Weber Shandwick • Waggener Edstrom Worldwide

Midsize PR Firm of the Year

• Carmichael Lynch Spong • Cone Inc. • Coyne Public Relations • Euro RSCG Worldwide • MWW Group • Zeno Group

Small PR Firm of the Year

• Alpaytac Inc. • Henson Consulting • INK PR • Lambert, Edwards & Associates • Linhart Public Relations • Warschawski

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