Want to Work With a Research Vendor? Do Some Research First


Did you know the U.S. ID fraud rate is inversely proportional to the gross national product? A lot of people would think otherwise, but if you have Javelin Research as a vendor, there’s a nugget you might be able to use. Having access to data and reports generated in-house is something to consider when picking a research vendor, says Phil Blank, managing director of security, risk and fraud at Pleasanton, CA-based Javelin. Other considerations should include:

  1. Differentiate between research types. There are the “think tanks,” where smart people come up with great research ideas on white boards; and strategy and research providers, which often develop insights from ongoing research it creates on its own. There’s nothing wrong with either model, says Blank, but know the difference.

  2. Be prepared to spill your business guts. You’ll be asked to reveal your organization’s business model and approach to stakeholders. “The more we know, the more we can use our data to help them out,” says Blank.

  3. Come armed with knowledge. Hand-in-hand with No. 2, provide information and statistics on your products and services.

PR News subscribers can read more about the role of research PR in the the case study: "Cool Online Tool and Data-Driven Stories Help Longtime B2B Company Reach Consumers for the First Time."
















Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.