Teens may be well-connected digitally, but they also talk less on the phone, watch less TV and spend less time on their computers than older age groups, says a Nielsen study. Other findings include :
• Teens are not abandoning TV for new media: In fact, they watch more TV than ever, up 6% over the past five years, but still less than older age groups.
• Teens do watch less online video than most adults, but the ads are engaging to them: Teens recall ads better when watching TV shows online than they do on television.
• Teens read newspapers, listen to the radio and even like advertising more than most age groups. PRN