Teens Read Newspapers. Repeat: Teens Read Newspapers

Teens may be well-connected digitally, but they also talk less on the phone, watch less TV and spend less time on their computers than older age groups, says a Nielsen study. Other findings include :

• Teens are not abandoning TV for new media: In fact, they watch more TV than ever, up 6% over the past five years, but still less than older age groups.

• Teens do watch less online video than most adults, but the ads are engaging to them: Teens recall ads better when watching TV shows online than they do on television.

• Teens read newspapers, listen to the radio and even like advertising more than most age groups. PRN

Source: Nielsen

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