PR and Cloud Computing Forecast: Sunny Skies, Slight Chance of Rain

You could say that Laura Borgstede has had her head in the cloud since about 2006. That’s when she decided that the traditional PR agency “pyramid model” at her boutique agency Calysto Communications wasn’t working. “We became a starting place for assistant account executives and account executives who then got hired away by bigger agencies,” says Borgstede, who founded Calysto in 1999. She, and her clients, just couldn’t take the turnover. “We were niche and we were good, but we weren’t doing VP-level work all the time,” says Borgstede.

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