E-Mail Still King Despite Rise of ‘Mocial’ Comms 


The combination of mobile, social and e-mail communications, or “mocial,” is growing in popularity, but still could use some traction, finds a new study by Silverpop. Respondents say their e-mail list size trumps their number of Facebook likes 70:1, and Twitter followers 90:1. Other findings include:

  • More than 75% of the communicators polled state that their campaigns are only somewhat “mocially” integrated or not at all integrated.

  • Twitter and Facebook dominate the social scene, while only 4% of respondents are currently using location-based services in their marketing efforts.

  • Only 10% of respondents indicated the option of an e-mail opt-in on their Facebook pages.

Source: Silverpop


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.