What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43% of attendees at live events prefer to expand their networks, while 56% of online attendees focus on the cost-savings involved. Other findings include:
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Other reasons of attending an in-person event include personal interaction with presenters/and or attendees (41%); “learn better” in person (30%); and build deeper relationships with their network (26%).
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Reasons for online attendees include time savings (52%); the ability to attend only the sessions they want (40%); and just want to try a virtual event (37%).
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Generationally, millennials were found to increasingly become advocates of virtual event technologies, rating the following areas higher than Gen X’ers and Boomers: “I am more confident that virtual solutions can accomplish business objectives”; “I am more confident that my audience will benefit from virtual experiences”; and “I have more trust in virtual technology platforms available today.”
Source: Virtual Edge Institute/ROI of Engagement
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