Global Communication Functions Becoming the Norm


 It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their organizations currently have, or will have in the next five years, a global communications/marketing function. Other study findings include:

• 43% say their organizations already have a formal global marketing function. Of those without one, more than half expect to have one in the next five years.

• Half of the executives surveyed regularly develop relationships with marketing/communications professionals in other countries:

• Respondents who engaged in regular global contact say the benefits are: Increased awareness of their organization’s brand (50%); a more positive attitude toward their organization (49%); and increased support of their organization’s business objectives and strategies (44%).

Source: Public Relations Global Network




1 Comment

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • jwilson@wilsonglobal

    read this