Global Communication Functions Becoming the Norm


 It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their organizations currently have, or will have in the next five years, a global communications/marketing function. Other study findings include:

• 43% say their organizations already have a formal global marketing function. Of those without one, more than half expect to have one in the next five years.

• Half of the executives surveyed regularly develop relationships with marketing/communications professionals in other countries:

• Respondents who engaged in regular global contact say the benefits are: Increased awareness of their organization’s brand (50%); a more positive attitude toward their organization (49%); and increased support of their organization’s business objectives and strategies (44%).

Source: Public Relations Global Network




1 Comment

Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • jwilson@wilsonglobal

    read this