Global Communication Functions Becoming the Norm


 It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their organizations currently have, or will have in the next five years, a global communications/marketing function. Other study findings include:

• 43% say their organizations already have a formal global marketing function. Of those without one, more than half expect to have one in the next five years.

• Half of the executives surveyed regularly develop relationships with marketing/communications professionals in other countries:

• Respondents who engaged in regular global contact say the benefits are: Increased awareness of their organization’s brand (50%); a more positive attitude toward their organization (49%); and increased support of their organization’s business objectives and strategies (44%).

Source: Public Relations Global Network


1 Comment

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • jwilson@wilsonglobal

    read this