It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their organizations currently have, or will have in the next five years, a global communications/marketing function. Other study findings include:
• 43% say their organizations already have a formal global marketing function. Of those without one, more than half expect to have one in the next five years.
• Half of the executives surveyed regularly develop relationships with marketing/communications professionals in other countries:
• Respondents who engaged in regular global contact say the benefits are: Increased awareness of their organization’s brand (50%); a more positive attitude toward their organization (49%); and increased support of their organization’s business objectives and strategies (44%).
Source: Public Relations Global Network