2011 CableFAX FAXIES: PR Team of the Year


Winner: Discovery Communications - Corporate Affairs and Global Communications Team

We could laud Discovery Communications’ Corporate Affairs and Global Communications Team for promoting the Emmy-winning nature co-venture with the BBC “Life.” Or the savvy way it supported the launches of 3 joint venture networks: OWN: The Oprah Winfrey Network; children’s net The Hub; and the 3D channel joint venture with IMAX and Sony called 3net. Then there was the professional way it handled things during and after a gunman held several employees hostage for hours in Discovery headquarters on Sept 1. Instead, we’ll give the biggest nod to its establishing Discover Your Impact Day, where employees volunteered to do community service. The goal had been to get 50% of Discovery’s 3K global employees to join; 75% did. It now will be an annual event.

Honorable Mention

Big Ten Network - Big Ten Network Communications 

Ironically Big Ten Net has a tiny communications team. Yet the team’s influence is influence is large, including its 1400% growth on Twitter,  2400% rise on Facebook and its Beacon award from ACC.










Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.