2011 CableFAX FAXIES: PR Team of the Year


Winner: Discovery Communications - Corporate Affairs and Global Communications Team

We could laud Discovery Communications’ Corporate Affairs and Global Communications Team for promoting the Emmy-winning nature co-venture with the BBC “Life.” Or the savvy way it supported the launches of 3 joint venture networks: OWN: The Oprah Winfrey Network; children’s net The Hub; and the 3D channel joint venture with IMAX and Sony called 3net. Then there was the professional way it handled things during and after a gunman held several employees hostage for hours in Discovery headquarters on Sept 1. Instead, we’ll give the biggest nod to its establishing Discover Your Impact Day, where employees volunteered to do community service. The goal had been to get 50% of Discovery’s 3K global employees to join; 75% did. It now will be an annual event.

Honorable Mention

Big Ten Network - Big Ten Network Communications 

Ironically Big Ten Net has a tiny communications team. Yet the team’s influence is influence is large, including its 1400% growth on Twitter,  2400% rise on Facebook and its Beacon award from ACC.








Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.