Event Communicators Prefer Face-to-Face to Virtual


Exhibitor magazine’s 2011 Virtual Events Survey reveals that virtual events will not replace live, face-to-face events any time soon. More than 70% of corporate events executives are not earmarking any funds toward online events like webcasts and virtual meetings. Other findings include:

• Less than 40% of companies surveyed have ever participated in a virtual event, the majority of which participated as an attendee only, rather than as an exhibitor, sponsor, or organizer.

• Only 28% claim prior virtual efforts “met” or “exceeded” their expectations.

• Nearly half of respondents who have used virtual events reported that virtual events helped them increase their brand awareness, and 36% reported that their virtual events attracted attendees who did not attend live trade shows and events at which they participated, extending the reach of their campaigns.

• 68% of respondents who have participated in virtual events say they’d rather host a live event, most notably because they “miss the energy and networking of a live event” or because “attendees seemed less engaged during virtual events.”

Source: Exhibitor magazine



















Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.