When the news broke on May 12 that Burson-Marsteller had quietly worked to promote stories critical of Google on behalf of its client, Facebook, the Twitter-sphere wasn’t quick to come to the PR agency’s defense. In fact, a random sampling of more than 4,000 tweets mentioning B-M shows about twice as many negative posts as positive within the first 24 hours of the dust-up. Source: PeopleBrowsr (data exclusive to PR News)
Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook
You might also be interested in:
- How to Get a PR Hit from Op-Eds and Byline Articles
- Taylor Swift Makes Fan's Dream Come True via Social Media...Yet Again!
- 3 Steps to Becoming Your Own PR Editor
- How Some Brands Are Taking the Gloom Out of Black Friday
- 'Who Needs Media Relations? I Can Reach My Audience via Social' & Other Misperceptions