When the news broke on May 12 that Burson-Marsteller had quietly worked to promote stories critical of Google on behalf of its client, Facebook, the Twitter-sphere wasn’t quick to come to the PR agency’s defense. In fact, a random sampling of more than 4,000 tweets mentioning B-M shows about twice as many negative posts as positive within the first 24 hours of the dust-up. Source: PeopleBrowsr (data exclusive to PR News)
Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook
You might also be interested in:
- Infographic: Why Are People So Bad at Media Pitching?
- 5 Tips for Creating a Measurement Dashboard That Proves and Improves Your Strategy
- Buffalo Bills Mobilize Community for Stadium Snow Removal
- Writing Content That's Findable on the Web
- IBM's New Email Service 'Verse' Learns and Predicts User Behavior