2011 Nonprofit PR Awards: PR on a Shoestring


Virginia Early Childhood Foundation - VECF Reaches New Audiences with Strategic PR

To create awareness around school readiness and its lasting impact, the Virginia Early Childhood Foundation set out to expand its reach to audiences outside of preschool education. With a limited budget, the PR team targeted reporters in three key segments—the military, philanthropy and business. The team created personalized pitches, e-mails and phone calls for each media outlet contacted. They pitched Scott Hippert, president of the VECF, as a thought leader and on early childhood development and workforce development issues. The results were stellar: The VECF generated media coverage from coast to coast including local, regional and national coverage of VECF’s partnership with the U.S. Department of Defense.

Honorable Mentions
American College of Physicians – High-Value, Cost-Conscious Care: To trumpet its High Value Cost-Conscious Care initiative, the ACP used Web content, Facebook and Twitter to raise awareness among the press and public.

Peel District Scho
ol Board – What is a Peel board student worth? To obtain funding from Canada’s provincial government, the Ontario district utilized meetings with parents and media outreach to turn the tide. The result: $3 million for 2010-11.

Stanton Communications & Airforwarders Associati
on – An Industry’s Worst Nightmare Becomes Opportunity to Shine: When a terrorist plot to blow up cargo planes was revealed, members of the Airforwarders Association (AfA) feared that the publicity would impact cargo security programs. Launching a media blitz to reduce concerns, the campaign included AfA appearances on CNN’s Situation Room and NPR’s Morning Edition.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.