2011 Nonprofit PR Awards: PR on a Shoestring


Virginia Early Childhood Foundation - VECF Reaches New Audiences with Strategic PR

To create awareness around school readiness and its lasting impact, the Virginia Early Childhood Foundation set out to expand its reach to audiences outside of preschool education. With a limited budget, the PR team targeted reporters in three key segments—the military, philanthropy and business. The team created personalized pitches, e-mails and phone calls for each media outlet contacted. They pitched Scott Hippert, president of the VECF, as a thought leader and on early childhood development and workforce development issues. The results were stellar: The VECF generated media coverage from coast to coast including local, regional and national coverage of VECF’s partnership with the U.S. Department of Defense.

Honorable Mentions
American College of Physicians – High-Value, Cost-Conscious Care: To trumpet its High Value Cost-Conscious Care initiative, the ACP used Web content, Facebook and Twitter to raise awareness among the press and public.

Peel District Scho
ol Board – What is a Peel board student worth? To obtain funding from Canada’s provincial government, the Ontario district utilized meetings with parents and media outreach to turn the tide. The result: $3 million for 2010-11.

Stanton Communications & Airforwarders Associati
on – An Industry’s Worst Nightmare Becomes Opportunity to Shine: When a terrorist plot to blow up cargo planes was revealed, members of the Airforwarders Association (AfA) feared that the publicity would impact cargo security programs. Launching a media blitz to reduce concerns, the campaign included AfA appearances on CNN’s Situation Room and NPR’s Morning Edition.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.