2011 Nonprofit PR Awards: Internal Publication

Pentagon Force Protection Agency - The Shield 

To communicate agency events and happenings to a workforce of 1,300 and to keep them apprised of news, policy changes and career opportunities, the Pentagon Force Protection Agency created a quarterly internal magazine, The Shield. Faced with considerable challenges, including having a small public affairs staff but having the full duties and responsibilities of a DoD agency and all that comes with it—internal and external communications, congressional inquiries, three Web sites, social media, graphic support, community relations, etc.—the staff produces a 36-page magazine that is both mailed and posted on online. Each edition is laden with pictures to showcase as many of the valuable members of the PFPA team as possible. One day after posting the 2010 Year in Review edition on the PFPA’s intranet, the magazine  received 1,300 hits, enough to represent each person in the agency.

Honorable Mentions
American Heart Association - Advocacy Online Annual Report: “Progress In Policy”: To highlight 2009-2010 advocacy successes, the AHA created its first online report. “Progress in Policy.” The report outlines advances in legislative and regulatory issues that benefit all Americans. 

House of Commons Administration of Canada
- The Commoner/Tout en commun: The Commoner solicits feedback from its readers through a dedicated inbox and online surveys, which showed that 50% of employees read it from cover to cover. 

NYU Langone Medical Cen
ter - NYULMC2: Capturing the Energy of NYU Langone Medical Center: With the goal of keeping a faculty and staff of 15,000 informed of the medical center’s transformation to a world-class, patient-centered integrated  medical center, NYULMC2 is sent via e-mail twice per week. 

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.