Pentagon Force Protection Agency - The Shield
To communicate agency events and happenings to a workforce of 1,300 and to keep them apprised of news, policy changes and career opportunities, the Pentagon Force Protection Agency created a quarterly internal magazine, The Shield. Faced with considerable challenges, including having a small public affairs staff but having the full duties and responsibilities of a DoD agency and all that comes with it—internal and external communications, congressional inquiries, three Web sites, social media, graphic support, community relations, etc.—the staff produces a 36-page magazine that is both mailed and posted on online. Each edition is laden with pictures to showcase as many of the valuable members of the PFPA team as possible. One day after posting the 2010 Year in Review edition on the PFPA’s intranet, the magazine received 1,300 hits, enough to represent each person in the agency.
Honorable Mentions
American Heart Association - Advocacy Online Annual Report: “Progress In Policy”: To highlight 2009-2010 advocacy successes, the AHA created its first online report. “Progress in Policy.” The report outlines advances in legislative and regulatory issues that benefit all Americans.
House of Commons Administration of Canada - The Commoner/Tout en commun: The Commoner solicits feedback from its readers through a dedicated inbox and online surveys, which showed that 50% of employees read it from cover to cover.
NYU Langone Medical Center - NYULMC2: Capturing the Energy of NYU Langone Medical Center: With the goal of keeping a faculty and staff of 15,000 informed of the medical center’s transformation to a world-class, patient-centered integrated medical center, NYULMC2 is sent via e-mail twice per week.
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