2011 Nonprofit PR Awards: External Publication or Report

Seattle Children’s Hospital Research Foundation - Connection Magazine

To enhance the target audience’s pride in affiliating with Seattle Children’s Hospital—with a final objective of having readers answer “yes” to a request for financial or community support—Connection Magazine aims to position the hospital as a leader in pediatric healthcare and medical research. 

On that end, the magazine takes care in featuring the work of clinicians who provide care; researchers who further medical knowledge; and the donors, guild members and volunteer whose time, money and energy makes all of Seattle Children’s good work possible. Connection Magazine also highlights the impact that its care and research have on children and families. As a result of this focus on impact, Connection has the highest readership of any Seattle Children’s Hospital publication.

Honorable Mentions
MusiCares – 20th Anniversary Campaign Brochure: Targeting music industry leaders, the brochure clearly outlined giving capabilities and needs. The pub helped MusiCares meet a $5 million match grant by industry executives.

NYU Langone Medical Center – Philanthropy in Motion: In 2010 NYU Langone launched a print pub that informs donors how their giving makes a difference. The quarterly has created a groundswell of support for contributions and positive stakeholder feedback.

Office Depot Foundatio
n – 2010 Office Depot Foundation Report to the Community: The comprehensive online report on community outreach was successfully packaged in a white paper, “RX for Recovery – Fostering a Spirit of Partnership to Help Each Other.”

– The DATA Report: Designed to hold countries accountable for aid commitments, the 2010 report has been referenced in The Economist, BBC News and Financial Times.

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