2011 Nonprofit PR Awards: Digital PR & Marketing

ONE - The ONE Blog

The ONE Blog is a daily pub that features news and stories relating to the anti-poverty movement. The blog serves as a news aggregator, featuring the latest global development news and what One members and their partners are doing to fight global poverty. To keep the blog filled with fresh content, the team holds regular editorial meetings to brainstorm story ideas. Blog posts are published anywhere from three to 12 times per day and also shared on their Facebook and Twitter channels. 

In order to keep readers engaged, the ONE team develops blog “series” around timely issues. For World AIDS Day they launched a week-long series featuring 25 blog posts that educated and inspired their readers on the fight against HIV/AIDS. Another popular series is “What We’re Reading”—a rundown of daily news recommended by ONE. In 2010 the blog generated about 60,000 page views per month.

Honorable Mentions
BlueCross BlueShield of Rhode Island – Company Intranet Pop-Up Advertising Series: To increase employee volunteerism, the PR team at BlueCross BlueShield designed a series of pop-up ads on the intranet home page—resulting in the largest employee participation to date.

National Shooting Sports Foundation In
c. - Bullet Points: The NSSF hits the bull’s-eye with a blog covering industry news, government regulation, jobs and more. 

SPI: The Plastics Industry Trade Associatio
n – SPI’s Inside Edge: SPI’s members-only e-newsletter incorporated many changes, including combining two existing e-newsletters to reduce the number of e-mails, and a design consistent with a newly redesigned Web site.

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.