2011 Nonprofit PR Awards: Annual Publication or Brochure 


National Shooting Sports Foundation Inc. - 2010 Annual Review

The National Shooting Sports Foundation celebrated its 50th anniversary with an annual review marked by high-quality design, easy-to-navigate content and clear evidence of the organization’s growth. NSSF’s in-house marketing communications team developed the layout, which consists of 28 glossy pages featuring a “Mission in Action” theme. NSSF expanded on its annual review in 2010 to cater to its growing membership, which saw an increase of over 29% from 2009. 

The review was distributed at the industry’s largest trade show, the NSSF’s Shooting, Hunting and Outdoor Trade Show, and was made available by download from the NSSF Web site, or by ordering a free printed copy. Similarly, the video version of the review was available online. The package (paper copy and video) was distributed to all 6,600 NSFF members, 2,000 media representatives and all members of Congress. The review inspired more than 23 articles, and there have been over 1,350 downloads from the Web site.

Honorable Mentions
American Heart Association – Progress in Policy, 2009-2010 Advocacy Annual Report: The association launched its annual report online and promoted it through Web site ads, internal and external newsletters and blogs. It received 5,200 online views in January 2011 alone. 

MWW Group – 2010 MWW Group Corporate Citizenship Report: Promise, Practice: MWW Group’s report emphasized the agency’s commitment to corporate citizenship, and contributed to achieving ISO 14001 certification for excellence in its environmental efforts.

NYU Langone Medical Center – Innovation: 2010 Research ReportThe Center’s report was distributed to about 10,000 individuals, including healthcare opinion leaders surveyed for US News and World Report, and helped to boost NYU School of Medicine’s rankings from 31st to 27th place in the magazine’s ranking of medical schools.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.