Mobile Apps and Social Media Ads Cited as Future of Digital Marketing

A 2011 study by Adobe Systems reveals that nearly three-quarters of businesses will invest in Web site redesign over the next 12 months. iPhone apps are the most planned digital marketing strategy, followed by iPad apps and advertising on social networking sites. Other findings include:

• 39% of survey respondents ranked multimedia product viewing (images, video, audio etc.) as “very effective.”

• 36% of respondents ranked the display of product information on mobile devises as “very effective.”

• Serving impressions in social networking sites is the highest planned execution, at 25%, in the digital advertising category.

• Tools for measuring social ROI is the top planned execution, at 21%, in the analytics category. PRN

Source: Adobe Systems

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