Mobile Apps and Social Media Ads Cited as Future of Digital Marketing


A 2011 study by Adobe Systems reveals that nearly three-quarters of businesses will invest in Web site redesign over the next 12 months. iPhone apps are the most planned digital marketing strategy, followed by iPad apps and advertising on social networking sites. Other findings include:

• 39% of survey respondents ranked multimedia product viewing (images, video, audio etc.) as “very effective.”

• 36% of respondents ranked the display of product information on mobile devises as “very effective.”

• Serving impressions in social networking sites is the highest planned execution, at 25%, in the digital advertising category.

• Tools for measuring social ROI is the top planned execution, at 21%, in the analytics category. PRN

Source: Adobe Systems






















Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.