Brands Benefit from Mother’s Social Touch

Social media moms are endorsing brands—banks in particular—as they test new products and share experiences with friends, according to new consumer connection data fromMotista. Specific findings include:

• 53% of social media moms are likely to forward information about their bank, compared with 10% of non-social media moms.

• Social media moms are almost eight times more likely to try mobile banking than non-social media moms.

• 35% of social media moms say their bank helps them express who they are, whereas only 14% of non-social media moms feel this way.

• 40% of social media moms and 21% of non-social media moms believe that their bank helps them to be a better parent.

Source: Motista

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