Revisiting the Southwest Porch: Platinum PR Award Winner Cooks Up New Menu


As PR News gears up for its 2011 Platinum PR Awards, which celebrate the top communications initiatives of the past year, we thought we’d take a moment to check in on one of last year’s winners, Southwest Airlines. In 2010, the innovative company took home the Wow Award for its Southwest Porch at New York City’s Bryant Park.

The Wow Award recognizes a truly original communications initiative, and the Southwest Porch was certainly that. Southwest Airlines had collaborated with Bryant Park to create an “outdoor living room” that would introduce New Yorkers to Southwest’s then-new service out of LaGuardia Airport. Whitney Eichinger, Southwest’s senior manager of communications, updated us on recent events at the Southwest Porch. 

“Our fabulous food partner, ‘wichcraft, created a fresh new menu for the porch and they added in a weekly cookout,” Eichinger tells PR News. “We tested it out this week, and from the looks of the line, the hamburgers and pork belly sandwiches are going to be very popular. We’ll also have live music each week at the porch and we’ve updated the furniture and our uniforms.”

Eichinger is also enthusiastic about a new monthly speaker series due to start May 24 at the porch. These free breakfast seminars for businesspeople will be sponsored by Fast Company magazine. 

If you think your PR campaign belongs in the spotlight, be sure to enter in the 2011 Platinum PR Awards program. The May 13 entry deadline is fast approaching.
















Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.