Social Web Is Driven By Content Sharing 


Internet users spend 53% of their time consuming content online, says a study conducted by AOL in partnership with Nielsen. And it appears that content is the connective tissue for these users, with 27 million pieces of content shared on a daily basis. The findings have important implications for communicators looking to better connect with online audiences. Other findings include:

• Nearly one-quarter of all social media messages contain links to content.

• 60% of content shared on social platforms includes a link to an external site.

• 60% of content-sharing messages specifically mention a brand or product name.

Source: AOL/Nielsen









Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.