Internet users spend 53% of their time consuming content online, says a study conducted by AOL in partnership with Nielsen. And it appears that content is the connective tissue for these users, with 27 million pieces of content shared on a daily basis. The findings have important implications for communicators looking to better connect with online audiences. Other findings include:
• Nearly one-quarter of all social media messages contain links to content.
• 60% of content shared on social platforms includes a link to an external site.
• 60% of content-sharing messages specifically mention a brand or product name.