Hispanic Social Media Gap to Close


A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media programs, but fewer than half have programs designed specifically to target the Hispanic market. However, 60% of those surveyed anticipate a budget increase for social media targeted at the Hispanic market in the next fiscal year. The survey also finds:

• Hispanic social media programs are viewed by respondents as equally as important as mainstream social media programs (69% for each).

• While 67% of those surveyed indicate their company has a Hispanic public relations program component, 45% use a Hispanic social media program tailored to reach that specific market.

• The same social media tools are used to target both the mainstream and Hispanic markets—though use of mobile is higher in Hispanic programs.

• In the next fiscal year, 81% of respondents anticipate an increase in the use of social media in their Hispanic marketing and communications programs.

Source: TeleNoticias-LatinoWire




Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.