Exploring Organizational Relevancy 


What makes an organization relevant? In the first in a series of studies, Brodeur Partners set out to answer that question and others on the relevance of organizations to the public. Polling 2,000 U.S. consumers between 18 and 65, Brodeur finds that what people find meaningful in a nonprofit is very different from what they find meaningful in commercial organizations. Other findings include:

• What people find meaningful in commercial organizations does not change, regardless of sector. Considering professional services firms, high-end product companies and consumer products companies, what respondents thought most and least important were very similar.

• Many companies appear to have specific leading relevance indicators. Companies such as AppleTarget and Red Bull are distinctively “interesting and exciting.” Ford scores high on values. Google and Wal-Mart are distinctive in their ubiquity and would be missed most if they were gone.

• Among charitable and nonprofit firms, big brands dominated. Many nonprofits had distinctive profiles—they were highly relevant but in different ways. And there were some organizations that were surprisingly relevant and others that were surprisingly less so.

Source: Brodeur Partners

Nearly one quarter of social media messages contain links to content; 60% of shared content includes a link to an external site.



















Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.