Companies’ Social Media Offerings Fall Short on Business Info  


A customer service-centered poll by American Express reveals that despite the popularity of social media platforms, namely Facebook and Twitter, just more than 20% accept them as tools for finding business-related information. The poll also reveals:

• 70% of respondents are more willing to reinvest in companies they believe provide good customer service, compared with 58% in 2010.

• 75% favor talking on the phone to a member of the customer service staff, and 67% are interested in using a brand’s official Web site for the same purpose.

• Just half of those polled feel comfortable using “online chat” to find information.

Source: American Express
















Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.