Millennials Prefer Change Through Individual Actions 

Public affairs pros take note: A Euro RSCG study finds that millennials are intent on creating meaningful change through social media and pragmatic day-to-day consumer actions rather than traditional political channels. Specific findings include:

• Eight in 10 millennials (85%) consider it their generation’s duty to change the world.

• More than seven in 10 think the world will be more dangerous, less peaceful and more polluted in 20 years.

• 61% think social media is the “new power of youth” and 70% consider it a force for change.

• 55% say the changes of tomorrow will be driven by females.

Source: Euro RSCG

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