Digital communications executives have entered the spring season with fewer plans to hire in the current quarter, according to Bernhart Associates ’ Quarterly Digital and Direct Marketing Employment Report for the second quarter of 2011. Specific findings include:
• Three-quarters of the employers say they were experiencing various degrees of difficulty attracting the right talent for their open digital positions, with B2C marketers reporting the highest level of difficulty.
• 45% of companies responding to the survey say they plan to add to staff in Q2, down from 52% last quarter (Q1).
• Communications agencies are reporting the most aggressive hiring plans, with 57% planning to add to staff during the current quarter, and only one reporting a planned layoff. PRN
Source: Bernhart Associates