Sheen a PR Master?


After riding a PR wave flimsily built on his bad boy behavior, Sheen lost his battle with CBS—and now with the general public, says a Q&A Research survey. Polling 350 households across the U.S., positive impressions of Sheen have fallen, from 41% prior to recent events involving the actor, to just 8%. Other study findings include: 


• Sheen’s negative impressions have risen from 31% to 71%.

• Thanks to both mainstream media attention and Sheen’s self-initiated Internet blitz, 97% of those surveyed are following the saga of the actor and CBS.

• Over a third of survey takers (36%) are so turned off presently by him that they are now less likely to tune into any future television series featuring the actor.

Source: Q & A Research

























Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.