Sheen a PR Master?

After riding a PR wave flimsily built on his bad boy behavior, Sheen lost his battle with CBS—and now with the general public, says a Q&A Research survey. Polling 350 households across the U.S., positive impressions of Sheen have fallen, from 41% prior to recent events involving the actor, to just 8%. Other study findings include: 

• Sheen’s negative impressions have risen from 31% to 71%.

• Thanks to both mainstream media attention and Sheen’s self-initiated Internet blitz, 97% of those surveyed are following the saga of the actor and CBS.

• Over a third of survey takers (36%) are so turned off presently by him that they are now less likely to tune into any future television series featuring the actor.

Source: Q & A Research

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