Local News Going Mobile

PR pros looking to pitch local news outlets should consider how the news is being consumed. According to a summary of findings from the Pew Research Center State of the News Media, local news is going mobile. Nearly 50% of American adults report that they get at least some local news and information on their cell phone or tablet computer. Specific findings include:

•  What respondents say they seek out most on mobile platforms is information that is practical and in real time: 42% of mobile device owners report getting weather updates on their phones or tablets; 37% say they get material about restaurants or other local businesses. 
•  65% feel it is easier today than five years ago to keep up with information about their community (vs. 47% of non-mobile connectors)
•  51% use six or more different sources or platforms monthly to get local news and information; 75% use social network sites; and 15% use Twitter.
•  While nearly 5 in 10 get local news on mobile devices, just 1 in 10 use apps to do so, which the report refers to as  “the app gap.” 

Pew Research Center

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