PR pros looking to pitch local news outlets should consider how the news is being consumed. According to a summary of findings from the Pew Research Center State of the News Media, local news is going mobile. Nearly 50% of American adults report that they get at least some local news and information on their cell phone or tablet computer. Specific findings include:
• What respondents say they seek out most on mobile platforms is information that is practical and in real time: 42% of mobile device owners report getting weather updates on their phones or tablets; 37% say they get material about restaurants or other local businesses.
• 65% feel it is easier today than five years ago to keep up with information about their community (vs. 47% of non-mobile connectors)
• 51% use six or more different sources or platforms monthly to get local news and information; 75% use social network sites; and 15% use Twitter.
• While nearly 5 in 10 get local news on mobile devices, just 1 in 10 use apps to do so, which the report refers to as “the app gap.”
Source: Pew Research Center