Traditional Advertising Remains Top Online Traffic Driver


p.p1 {margin: 0.0px 0.0px 8.0px 0.0px; font: 12.0px Arial; color: #333233} p.p2 {margin: 0.0px 0.0px 8.0px 0.0px; font: 12.0px Arial; color: #333233; min-height: 14.0px}

A Deloitte study finds that traditional media advertising remains a more effective driver of online traffic than the social networking equivalent. Some 12,000 people in Canada, France, Germany, Japan, the U.K and the U.S. were asked how often they visited Web sites after being exposed to various types of media. Across the board, social media registered scores below those of newspaper ads, radio spots and offers distributed by e-mail. Specific findings include:


• Just 3% of respondents in the U.K. and 9% in the U.S. said that social media ads drove them to other Web sites.

• Search engines returned the best ratings, as 36% of contributors agreed properties like Google and Bing regularly led them to visit other Web sites.

• Television ads followed with 20%, beating e-mail alerts and deals with 16%, and print advertising’s 13%. PRN

Source:
 Deloitte
















Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.