Traditional Advertising Remains Top Online Traffic Driver

p.p1 {margin: 0.0px 0.0px 8.0px 0.0px; font: 12.0px Arial; color: #333233} p.p2 {margin: 0.0px 0.0px 8.0px 0.0px; font: 12.0px Arial; color: #333233; min-height: 14.0px}

A Deloitte study finds that traditional media advertising remains a more effective driver of online traffic than the social networking equivalent. Some 12,000 people in Canada, France, Germany, Japan, the U.K and the U.S. were asked how often they visited Web sites after being exposed to various types of media. Across the board, social media registered scores below those of newspaper ads, radio spots and offers distributed by e-mail. Specific findings include:

• Just 3% of respondents in the U.K. and 9% in the U.S. said that social media ads drove them to other Web sites.

• Search engines returned the best ratings, as 36% of contributors agreed properties like Google and Bing regularly led them to visit other Web sites.

• Television ads followed with 20%, beating e-mail alerts and deals with 16%, and print advertising’s 13%. PRN


Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.