Video: PR and the Battle for Social Media Leadership

Diane Schwartz, senior VP and group publisher for PR News, sat down with Ragan Communications' Mark Ragan to discuss the ever-growing skills set needed by the modern PR practitioner in the social media sphere. While social media has expanded much of PR professionals' responsibilities, strong fundamental writing and communications skills still stand as cornerstones for public relations pros, and are essential in the struggle for control over the direction of social media within organizations.


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