PR News Announces Nonprofit PR Awards Finalists

While every PR professional has faced resource hardships during these challenging economic times, communicators working on behalf of nonprofit organizations—already accustomed to making much out of little—have been severely squeezed. This year’s PR News Nonprofit PR Awards finalists prove that compelling, innovative work is not defined by budget size. Honoring the resourcefulness and creativity of nonprofit communicators is what our annual Nonprofit PR Awards are all about. Below are the 2011 Nonprofit PR Awards finalists—we congratulate all of them. The winners will be announced at a luncheon event on May 18 at the National Press Club in Washington, D.C. For event information, visit If you have any questions, please contact Mary-lou French at

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Advocacy Campaign

• DAWSON + MURRAY + TEAGUE Communications - Telling Amy’s Story
• Excellus BlueCross BlueShield - Coalitions to Pass a State Law While Providing Overall EOL Decision Option
• MWW Group - From Surviving to Thriving: African Program for Onchocerciasis Control (APOC)
• National Shooting Sports Foundation, Inc. - Hunting Works for America

Annual Publication or Brochure

• American Heart Association - Progress in Policy, 2009-2010 Advocacy Annual Report
• MWW Group - 2010 MWW Group Corporate Citizenship Report: Promise, Practice
• National Shooting Sports Foundation, Inc. - 2010 Annual Review
• NYU Langone Medical Center - Innovation: 2010 Research Report

Branding/Rebranding Campaign

• American Cancer Society - Creating a World with More Birthdays
• American Student Assistance - I Am ASA
• Coyne PR on Behalf of - One Mission, One Voice

Corporate/Nonprofit Partnerships

• American Airlines - American Airlines Honors National Breast Cancer Awareness Month With Global Pink-Out
• DAWSON + MURRAY + TEAGUE Communications - Telling Amy’s Story
• Discovery Communications - Siemens STEM Academy
• Jiffy Lube International and Cone - 2010 Jiffy Lube Maintenance Partners for Life Campaign

Crisis Management

• Howard Brown Health Center and Public Communications Inc. - Creating a Lifeline for LGBTQ Health Center
• Office Depot Foundation - National Disaster Help Desk for Business
• Xenophon Strategies for The Salvation Army - Helping Haiti: Social Media Drives Communications During Haiti Earthquake

Digital PR & Marketing

• BlueCross BlueShield of Rhode Island - Company Intranet Pop-Up Advertising Series
• National Shooting Sports Foundation, Inc. – Bullet Points
• ONE – The ONE Blog
• SPI: The Plastics Industry Trade Association - SPI’s Inside Edge

Employee / Internal Communications

• American Student Assistance - I Am ASA
• U.S. Fund for UNICEF and American Airlines - UNICEF’s Change for Good Program on American Airlines
• Western Connecticut Healthcare - Affiliation Communication Campaign: The First 100 Days of a Merger

Event PR

• American Heart Association - 2010 Scientific Sessions Chicago
• Dentsu Communcations - Siemens Competition is Math, Science & Technology
• Legacy - Truth Orange Summer and Fall Tours 2010
• The Marine Toys for Tots Foundation - Blue Angels on a Mission for Toys for Tots
• SPI - The Plastics Industry Trade Association: NPE 2012 Space Draw
• Tierney on Behalf of Fox Chase Cancer Center - 50th Anniversary of the Philadelphia Chromosone: Dawn of Personalized Medicine
• United Nations Foundation - Inaugural Girl Up “Unite for Girls” Tour

External Publication or Report

• MusiCares - 20th Anniversary Campaign Brochure
• NYU Langone Medical Center - Philanthropy in Motion
• Office Depot Foundation - 2010 Office Depot Foundation Report to the Community
• ONE - The DATA Report
• Seattle Children’s Hospital Research Foundation - Connection Magazine

Fundraising Campaign

• 4GreenPs on Behalf of NCC - Respitality: Serving 52 Families in 52 Weeks
• Cone on Behalf of Lindt USA - 2010 Lindt Gold Bunny Celebrity Auction
• Howard Brown Health Center and Public Communications Inc. - Creating a Lifeline for LGBTQ Health Center
• MusiCares - 20th Anniversary Campaign

Internal Publication

• American Heart Association - Advocacy Online Annual Report: “Progress In Policy”
• House of Commons Administration of Canada - The Commoner / Tout en Commun
• NYU Langone Medical Center - NYULMC2: Capturing the Energy of NYU Langone Medical Center
• Pentagon Force Protection Agency - The Shield


• Legacy - truth® Orange Summer and Fall Tours 2010
• The Mark Twain House & Museum - Preserving the Legacy of Mark Twain
• Museum of Science and Industry Chicago and PCI - Museum of Science and Industry Seeks Roommate

Media Relations

• Alliance for Consumer Education - Super Heroes Team Up to Fight Germs
• Dentsu Communications - Siemens Competition in Math, Science & Technology
• Legacy - truth® Orange Summer and Fall Tours 2010
• Weber Shandwick for American Airlines - All Aboard the Snowball Express

PR on a Shoestring

• American College of Physicians - High-Value, Cost-Conscious Care
• Peel District School Board - What is a Peel board student worth?
• Stanton Communications & Airforwarders Association - An Industry’s Worst Nightmare Becomes Opportunity to Shine
• Virginia Early Childhood Foundation - VECF Reaches New Audiences with Strategic PR

Public Affairs/Issues Management

• American Society of Anesthesiologists & FD - Anesthesia: Colorado Crusade to Save Lives
• National Shooting Sports Foundation, Inc. - Hunting Works for America
• Ruder Finn and the Alice Ferguson Foundation - Taking Action Against Trash
• U.S. Chamber of Commerce - ThisWayToJobs Board Game

Public Service

• Discovery Communications - Siemens We Can Change the World Challenge
• ONE - Bellies
• Williams Whittle - USO Patriotic Six

Social Responsibility Campaign Initiatives

• BlueCross BlueShield of Rhode Island - Internal Recycling Campaign
• Discovery Communications - Siemens We Can Change the World Challenge
• GolinHarris - charity:water
• National Down Syndrome Society - My Great Story Public Awareness Campaign

Use of Facebook

• First Book - Cheerios 6 Million Minute Read-A-Thon
• Neathawk Dubuque Packett - Facebook to Footsteps: Driving Fans to Downtown Roanoke
• U.S. Chamber of Commerce - American Free Enterprise

Volunteer & Member Communications

• ASTM International - Standardization News and ASTM eNews
• United Way of the Greater Triangle - 6th Annual Martin Luther King Jr. Day of Service

Association/Nonprofit Team of the Year

• Kaiser Permanente
• Legacy - Blowing Smoke Around Tobacco: Keeping a Deadly Issue in the Public Eye

Nonprofit Communicator of the Year

• Mark Thomas - National Shooting Sports Foundation, Inc.
• Patrice Smith - Kaiser Permanente
• Dr. Marisa Weiss -

Partner of the Year

• Engineers without Borders - Enhancing engineering through humanitarianism: CH2M HILL and EWB-USA Partnership Program
• Siemens Foundation & Discovery Education Partnership

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