Writing for the Web: Rely on the Three R’s


According to Jon Wegman, associate director of Moxie Interactive, there is a handful of tried-and-true best practices when it comes to optimizing your writing for the Web, and they all hinge on the three R’s: recency, responsiveness and relevancy. With that as a backdrop, consider his specific recommendations:

• Provide open access to assets, resources and content.

• Cross-promote, link and use social media properties to spread news.

• Use automated opt-in feeds to deliver content to users on the fly.

• Provide links across your organization for contact and escalation points.

• Provide assets in mixed-media format in a simple and intuitive way.

• Proactively make contact with journalists and influential consumers.

• Allow users to choose the format and category for the information they want.

• Measure and track usage and assets, and solicit feedback. 

[Editor’s Note: For much more on SEO best practices, attend our
 SEO Tactics and Strategies Webinar this Wednesday, March 23.]


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